W R DAVIES (MOTORS) GROUP LTD PRIVACY POLICY

This site is controlled and operated by W R Davies (Motors) Ltd and subsidiary companies "W R Davies" (referred to in this Privacy Policy as “W R Davies (Motors) Ltd", “we”, “us” “our” or “www.wrdavies.co.uk”.

At W R Davies (Motors) Ltd we take the privacy of our customers, visitors and employees, very seriously and to help you understand what we do with the information you provide to us we have compiled this Privacy Policy statement. We ask that you read this privacy policy carefully as it contains important information on:

  • the personal information we collect about you;
  • what we do with your information, and
  • who your information might be shared with.

PERSONAL INFORMATION

We are registered as a data controller in the United Kingdom with the Information Commissioner’s Office under registration number Z5756817, for the purposes of the relevant data protection legislation including the Data Protection Act 1998, the General Data Protection Regulations and any subsequent legislation as appropriate. (i.e. we are responsible for, and control the processing of, your personal information). To be able to provide you, our customers, with products and services such as vehicle valuations, finance product information or to register your new vehicle we need to collect some personal information from you. We collect information such as names, addresses, phone numbers and email addresses as well as but not limited to the registration number, mileage and the general condition of the vehicle currently owned. These companies are data processors for W R Davies (Motors) Ltd and only process personal information in line with our instructions. Please refer to the individual company notices for further information:

Cox Automotive Privacy Statement, Codeweavers Privacy Statement,Ford Privacy Statement, Ford Fair Collection Notice, Toyota (GB) PLC Privacy Policy, Nissan Motor (GB) Limited Privacy Policy, Citroën UK Limited Privacy Policy, Citroen UK Limited t/a DS Automobiles Privacy Policy, Groupe Renault Privacy Policy and Motability Operations Limited Privacy Policy.

Data Controller: W R Davies (Motors) Ltd, Conwy Road, Llandudno Junction, Gwynedd, LL31 9BA

Date Registered: May 2018.

PERSONAL INFORMATION PROVIDED BY THIRD PARTIES

Occasionally we may receive information about you from other sources (such as credit reference agencies, financial providers, medical professionals, or your employer), which we will add to the information we already hold about you in order to help us improve and personalise our service to you. We will always seek your permission to contact these people for your information.

The information we collect may include:

  • Basic personal details such as your name, address, e-mail address, telephone number, date of birth or age, gender, marital status;
  • Additional information regarding your vehicle including the registration, VIN number, service history, any works undertaken, insurance policy details, MOT and Tax status of the vehicle;
  • Sensitive personal information may be collected where a vehicle is purchased under the Motability scheme. This may include details of any medical conditions. We will always be clear to explain when and why we need this information and the purposes for which we will use it and will obtain your explicit consent to use sensitive personal information;

Personal information about other individuals

If you give us information on behalf of someone else, you confirm that the other person has appointed you to act on his/her behalf and has agreed that you can:

  • give consent on his/her behalf to the processing of his/her personal data;
  • receive on his/her behalf any data protection notices;
  • give consent to the transfer of his/her personal data abroad; and
  • give consent to the processing of his/her sensitive personal data, e.g. health information.

Sensitive personal information

We may ask you to provide sensitive personal information, for example where you require us to tailor our goods or services to an existing physical condition e.g. as part of the Motability Scheme, or where you are applying for a finance or insurance product and we are required to enquire whether you have committed a criminal offence. If we request such information, we will explain why we are requesting it and how we intend to use it.

Sensitive/Personal information includes information relating to:

  • your ethnic origin
  • whether you belong to a trade union
  • whether you have committed a criminal offence
  • identify you and manage any accounts you hold with us, to process your order
  • maintaining a service record for your vehicle, conducting research, statistical analysis and behavioural analysis
  • carry out customer profiling and analyse your purchasing preferences
  • if you agree, let you know about other products or services that may be of interest to you (see the 'MARKETING’ section below)
  • detect and prevent fraud
  • verifying your identity and carrying out anti-fraud checks (see the 'CREDIT CHECKING' section below)
  • providing you with payment options
  • assessing your application for a product, service or quote
  • ensuring that you can afford any financial agreement offered
  • ensuring that any insurance products are suitable for you
  • administer your any finance agreements including updating you on and delivering our services
  • monitor your use of our Websites and any response to advertising campaigns

We will only collect your sensitive personal information with your explicit consent.

SECURITY AND PERFORMANCE

W R Davies (Motors) Ltd uses a third-party service Automotive Transformation Group Ltd, to help maintain the security and performance of the W R Davies (Motors) Ltd website. To deliver this service it processes the IP addresses of visitors to the W R Davies (Motors) Ltd website.

COOKIES & 3RD PARTIES AND COOKIES

When someone visits W R Davies (Motors) Ltd we use third-party services, namely Google GA4 formerly known as Google Analytics, a web analytics service provided by Google, Inc ("Google") to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make and do not allow Google GA4 to make any attempt to find out the identities of those visiting our website. If we do want to collect personal information, we will be upfront about this. We will make it clear when we collect personal information and will explain what we intend to do with it. We may, but only when required, share the information with third parties such as our manufacturer franchise partners e.g. Ford and Ford Credit Bank but we would inform you of our intention to do this.

A cookie is a small text file which is placed onto your computer (or other electronic device) when you use our website. We use cookies and other similar tracking technologies on our website. Google GA4 uses cookies (text files placed on your computer) to help the website operators analyse how users use our website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for internet operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held. By using our website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

The information you provide to us will be held on our servers and may be accessed by or given to our staff or third parties in order for them to do their job. We collect information about you so that we can:

  • identify you and manage any accounts you hold with us;
  • process your order;
  • maintaining a service record for your vehicle, conducting research, statistical analysis and behavioural analysis;
  • carry out customer profiling and analyse your purchasing preferences;
  • if you agree, let you know about other products or services that may be of interest to you (see the 'MARKETING’ section below;
  • detect and prevent fraud;
  • verifying your identity and carrying out anti-fraud checks (see the 'CREDIT CHECKING section below),
  • providing you with payment options,
  • assessing your application for a product, service or quote,
  • ensuring that you can afford any financial agreement offered,
  • ensuring that any insurance products are suitable for you,
  • administer your any finance agreements including updating you on and delivering our services,
  • monitor your use of our Websites and any response to advertising campaigns;

We may also offer enhanced services including MOT and service reminders where we believe this would be helpful or of interest.

Where your vehicle manufacturer maintains an electronic service record of your vehicle we may share details of any work with your manufacturer so that an accurate record can be kept.

You have the right to ask us not to process your personal information for marketing purposes. We will usually inform you before collecting your information if we intend to use or disclose it for such purposes. If you do not want us to use your information for marketing purposes either: write to us at the address below.

For further information on our use of cookies, including a detailed list of your information which we and others may collect through cookies please see our website Cookie Policy. For details relating to cookies generally, visit www.aboutcookies.org or www.allaboutcookies.org.

ONLINE VEHICLE RESERVATION TOOL

We use a third-party provider, Codeweavers Limited, to supply and support our online vehicle reservation tool. Your name, email address, phone number and postcode will be collected if you use this service. This data will be stored by Codeweavers on W R Davies (Motors) Limited behalf and passed to us to discuss your reservation with you. Please refer to the Codeweavers Limited Privacy Policy.

Payment Card details are passed to our payment gateway provider Stripe, Inc. only and are not stored by Codeweavers Limited or W R Davies (Motors) Limited. The information that Stripe, Inc. collect will include the credit or debit card number, the purchase amount, the date of purchase, and the payment method.

When you make a transaction, Stripe, Inc. may also receive your name, email and postcode to authenticate you. Please refer to the Stripe, Inc. Privacy Policy.

PEOPLE WHO CONTACT US VIA THE WEBSITE

When you contact us through the website, the information you submit is collected and stored in line with our retention policy. There are various areas where you can ask us questions or request for us to carry out a service for you. These include the new and used vehicle pages where you can contact us or make an enquiry by giving us your e-mail address and contact numbers, our service, parts and accident repair centre where you will be asked for name, address, e-mail, how you wish to be contacted and what service you require. We may also request vehicle make, model and registration where it is necessary. Where enquiries are submitted to us we will only use the information supplied to us to deal with the enquiry and any subsequent issues and to check on the level of service we provide.

PEOPLE WHO USE OUR LIVE CHAT SERVICE

We use a third-party provider, Keyloop (UK) Limited, to supply and support the Live Chat service which we use to handle customer enquiries in real-time. If you use the Live Chat service we will collect your name, and email address (optional) and the contents of your Live Chat session will be managed through our lead management system RAPID RTC and Enquirymax Limited. This information will be retained for two years and will not be shared with any other organisations.

You can request a transcript of your Live Chat session if you provide your email address at the start of your session or when prompted at the end. Please refer to the Keyloop (UK) Limited Privacy Statement.

PEOPLE WHO CALL OUR TELEPHONE NUMBER

We do not record telephone conversations with you. If you call us via a third-party tracking number we can access this e.g. eBay Motors Limited. We only use this information to help improve our internal efficiency and effectiveness. We may ask for your name, telephone number or e-mail address and pass details to the relevant department.

MARKETING

We would like to send you information by post, email, telephone, text message (SMS) or automated call about products and services, competitions and special offers which may be of interest to you.

Other businesses within our group or which we have selected carefully e.g. Car Manufacturers we deal with, and other providers of products we supply may also send you similar marketing messages, depending on what you agree with us.

If you have consented to receive such marketing from our group or other businesses, you can opt-out at any time. See 'What rights do you have?’ below for further information.

EMAIL

We use third-party providers, e.g. Pinewood Technologies and MailChimp to deliver our e-mails. We gather statistics around email openings and clicks to help us monitor and improve our e-mails. We also collect personal data including name, address, e-mail address and information relating to individual interests. The recipient may unsubscribe by following the link at the bottom of the e-mail or contact us directly. For more information, please see Pinewood Technologies Privacy Statement. Or Unsubscribe from MailChimp Here

PEOPLE WHO EMAIL US

Any email sent to us, including any attachments, may be monitored and used by us for reasons of security and for monitoring compliance with office policy. Email monitoring or blocking software may also be used. Personal information will only be used to carry out the tasks you have instructed us to carry out on your behalf and will be destroyed after maximum of 6 months.

Please be aware that you have a responsibility to ensure that any email you send to us is within the bounds of the law.

PEOPLE WHO CONTACT US VIA SOCIAL MEDIA

If you send us a private or direct message via social media the message will be stored by W R Davies (Motors) Ltd for twelve months. W R Davies (Motors) Ltd operates and manages its social media accounts. On occasions, W R Davies (Motors) will partner with third-party manufacturer-approved agencies to conduct campaigns on our behalf. These third parties act under our instructions and are bound by this privacy policy.

OUR EVENTS

W R Davies (Motors) occasionally uses external partners or events companies including, but not limited to, Direct Affinity Events, Rhino and DPP to support us in our New Car Launches and VIP Evenings. To make you aware of these events and to be able to invite you, we need to pass your contact details to those event companies. We will always respect your marketing permissions and you will always be given the option to unsubscribe.

Any data passed to an events company is for that one-time event only and will not be used by them to contact you on any other related or unrelated topic.

TEXT MESSAGE (SMS)

We use third-party providers, e.g. TextLocal to deliver our SMS. We gather statistics around sms delivery and clicks to help us monitor and improve our sms communications. The recipient may opt-out by following the link at the bottom of the SMS or contact us directly. For more information, please see Pinewood Technologies Privacy Statement or TextLocal GDPR

You can modify your preferences by emailing gdpr@wrdavies.co.uk

PEOPLE WHO USE W R DAVIES (MOTORS) LTD SERVICES

We have to hold the details of people who have requested a service in order to provide it. However, we only use these details to provide the service the person has requested and for other closely related purposes. For example, we might use information about people who have requested a test drive to carry out a survey to find out if they are happy with the level of service they received. We can introduce you to a limited number of finance providers and may receive a commission from them for the introduction.

Who your information might be shared with. We may disclose your personal data to:

  • other companies within our group
  • our agents and service providers
  • credit reference agents—see 'Credit checking' below
  • law enforcement agencies in connection with any investigation to help prevent unlawful activity
  • our business partners in accordance with the 'Marketing and opting out section above

CREDIT CHECKS

We may do a credit check on you:

  • so that we and other companies in our group can make credit decisions about you and members of your household, and
  • to prevent and detect fraud and money laundering

Our search will be recorded on the files of the credit reference agency. We may also disclose information about how you conduct your account to credit reference agencies and your information may be linked to records relating to other people living at the same address with whom you are financially linked.

Other credit businesses may use your information to:

  • make credit decisions about you and the people with whom you are financially associated;
  • trace debtors, and
  • prevent and detect fraud and money laundering.

If you provide false or inaccurate information to us and we suspect fraud, we will record this.

DISCLOSURE OF PERSONAL INFORMATION

In most circumstances, we will not disclose personal data without consent. However when we investigate a complaint, for example, we will need to share personal information with the organisation concerned and with other relevant bodies. You can also get further information on:

  • agreements we have with other organisations for sharing information
  • circumstances where we can pass on personal data without consent, for example, to prevent and detect crime and to produce anonymised statistics
  • our instructions to staff on how to collect, use and delete personal data
  • how we check that the information we hold is accurate and up to date.

PEOPLE WHO MAKE A COMPLAINT TO US

When we receive a complaint from a person we make up a file containing the details of the complaint. This normally contains the identity of the complainant and any other individuals involved in the complaint. We will keep personal information contained in complaint files in line with our retention policy. This means that information relating to a complaint will be retained for two years from closure. It will be retained in a secure environment and access to it will be restricted according to the ‘need to know’ principle.

COMPLAINTS OR QUERIES REGARDING OUR USE OF PERSONAL INFORMATION

W R Davies (Motors) Ltd tries to meet the highest standards when collecting and using personal information. For this reason, we take any complaints we receive about this very seriously. After taking all reasonable steps to identify the person making the complaint or query, we will endeavour to provide the information required/requested within a reasonable timeframe. This will depend on where we get the information required and how long it takes to receive it.

This privacy notice was drafted with brevity and clarity in mind. It does not provide exhaustive detail of all aspects of W R Davies (Motors) Ltd’s collection and use of personal information. However, we are happy to provide any additional information or explanation needed. Any requests for this should be sent to the address below.

If you feel unhappy with the information we have given you, complain to the ICO on 0303 123 1113.

Keeping your data secure

We will use technical and organisational measures to safeguard your personal data, for example:

  • we store your personal data on secure servers; and
  • payment details are encrypted using SSL technology (typically you will see a lock icon or green address bar (or both) in your browser when we use this technology).

While we will use all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not entirely secure and for this reason, we cannot guarantee the security or integrity of any personal data that are transferred from you or to you via the internet. If you have any particular concerns about your information, please contact us (see ‘How can you contact us?’ below).

What can I do to keep my information safe?

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

ACCESS TO PERSONAL INFORMATION

W R Davies (Motors) Ltd tries to be as open as it can be in terms of giving people access to their personal information. Individuals can find out if we hold any personal information by making a ‘subject access request’ under the General Data Protection Regulation of 2018. If we do hold information about you we will:

  • give you a description of it
  • tell you why we are holding it
  • tell you who it could be disclosed to
  • let you have a copy of the information

To make a request to W R Davies (Motors) Ltd for any personal information we may hold you need to put the request in writing using the email address provided gdpr@wrdavies.co.uk. You have a right to request a copy of your information:

  • email, call or write to us (see ‘How can you contact us?’ below);
  • let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill), and
  • let us know the information you want a copy of, including any account or reference numbers, if you have them

If you agree, we will try to deal with your request informally, for example by providing you with the specific information you need over the telephone.

If we do hold information about you, you can ask us to correct any mistakes by, once again, contacting W R Davies (Motors) Ltd.

Right to correct any mistakes in your information

You can require us to correct any mistakes in your information which we hold free of charge. If you would like to do this, please:

  • email, call or write to us (see ‘How can you contact us?’ below);
  • let us have enough information to identify you (e.g. account number, user name, registration details), and
  • let us know the information that is incorrect and what it should be replaced with.

Right to ask us to stop contacting you with direct marketing

You can ask us to stop contacting you for any marketing purposes. If you would like to do this, please:

  • email, call or write to us (see ‘How can you contact us?’ below or the links within the third-party supplier listed above).
  • let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill), and
  • let us know what method of contact you are not happy with if you are unhappy with certain ways of contacting you only (for example, you may be happy for us to contact you by email but not by telephone).

JOB APPLICANTS, CURRENT AND FORMER W R DAVIES (MOTORS) LTD EMPLOYEES

When individuals apply to work at W R Davies (Motors) Ltd, we will only use the information they supply to us to process their application and monitor recruitment statistics. Where we want to disclose information to a third party, for example where we want to take up a reference or obtain a ‘disclosure’ from the Criminal Records Bureau we will not do so without informing them beforehand unless the disclosure is required by law.

Personal information about unsuccessful candidates will be held for 6 months after the recruitment exercise has been completed, it will then be destroyed or deleted. We retain de-personalised statistical information about applicants to help inform our recruitment activities, but no individuals are identifiable from that data.

Once a person has taken up employment with W R Davies (Motors) Ltd, we will compile a file relating to their employment. The information contained in this will be kept secure and will only be used for purposes directly relevant to that person’s employment. Once their employment with W R Davies (Motors) Ltd has ended, we will retain the file in accordance with the requirements of our retention schedule and then delete it.

HOW TO CONTACT US

Please contact us, if you have any questions about this privacy policy or the information we hold about you.

If you wish to contact us, please send an email to gdpr@wrdavies.co.uk or write to us at

W R Davies Motor Group

Haughmond View

Shrewsbury Business Park

Shrewsbury

SY2 6LG

Or phone us on (01743) 295200

Changes to the privacy policy

We may change this privacy policy from time to time. You should check this policy occasionally to ensure you are aware of the most recent version that will apply each time you access this website.

LINKS TO OTHER WEBSITES

This privacy notice does not cover the links within this site linking to other websites. We encourage you to read the privacy statements on the other websites you visit.

This privacy notice was last updated on 18th July 2023.

Copyright © W R Davies (Motors) Ltd. All rights reserved.
Company name: W R Davies (Motors) Ltd
W R Davies (Motors) is a limited company registered in England.
Registered office: Conwy Road, Llandudno Junction, Gwynedd, LL31 9BA
Registered number: 347316