DS is unique. DS is timeless. DS is inspirational.
With plenty of customisation options across the range, tailoring your new DS car couldn’t be simpler.
Created in 2014, DS Automobiles stands as a symbol of daring and innovation. Inspired by the original DS unveiled at the 1955 Paris Motor Show, it brings together the best expertise to challenge the established automotive rules by designing cars for future generations.
Our E-TENSE technology for hybrid and electric cars is available across our entire model range. It embodies our desire to become a 100% electric brand by 2024.
DS is renowned for developing models that are stylish, contemporary, and with great personality, the selection of new vehicles from the DS Range never fails to impress. At DS Salon Stafford, we’re delighted to be able to bring motorists the latest models from DS Automobiles, with each ready to be explored in full at our brand new and state-of-the-art DS Salon. At DS Salon Stafford we inject every model that leaves our Salon with our spirit of innovation.