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As International Women's Day approaches on March 8th, W R Davies is gearing up to celebrate in style, with teams across their dealerships proudly sporting pins and wristbands in support of the occasion. But the celebration doesn't stop there - W R Davies is extending a warm invitation to women everywhere to explore their dealerships and be part of a new era in the automotive industry.
Car design has historically skewed towards male preferences, despite the fact that women wield significant influence, controlling over 80% of consumer purchasing decisions in the UK. W R Davies sees electric vehicles (EVs) as an opportunity to correct this disparity. With the company marking its 100th birthday, they're embracing a new chapter in automotive history.
Recognizing the importance of understanding women's perspectives on EVs, W R Davies is highlighting a groundbreaking report titled "No Driver Left Behind: Women and the Journey to Electric," based on surveys conducted with over 4,000 drivers. This report, launched by Auto Trader with Hive by British Gas, delves into the personal aspects of how women perceive and interact with electric vehicles.
Despite the record levels of car ownership among women in the UK, they still feel somewhat overlooked in automotive marketing campaigns. However, W R Davies and their partners are leading the charge in breaking down these barriers, with innovative marketing strategies that put women at the forefront. This approach is evident in the current launch campaign of the All-New Toyota C-HR, reflecting a commitment to inclusivity and diversity in the automotive world.
In a delightful twist of fate, W R Davies Toyota from Shrewsbury will be hosting a display of the new Toyota range in the Market Square, Shrewsbury on March 8th. The teams will be on hand to welcome everyone and invite them to explore the exciting world of Toyota vehicles.
But the celebration doesn't end with events and displays. W R Davies is proud to announce their commitment to fostering female talent within the automotive industry. In their new Nissan Rhyl dealership, they have actively recruited female apprentices, and across all roles in the business, women are making their mark.
So, whether you're a seasoned car enthusiast or just curious to learn more, W R Davies invites women of all backgrounds to visit their dealerships, where a warm welcome and exciting automotive experiences await. Join us as we celebrate International Women's Day and embark on a journey towards a more inclusive automotive future.
© 2024 W R Davies
W R Davies (Motors) Limited, Haughmond View, Sitka Drive, Shrewsbury Business Park, Shrewsbury, SY2 6LG. Company Reg: 347316, VAT No. 650915047
W R Davies (Motors) Ltd is authorised and regulated by the Financial Conduct Authority (Ref No 307432) for consumer credit purposes. Please be aware lenders may pay us a commission for introducing you to them. This commission can be based on the amount you borrow or the vehicle you purchase. Different lenders may pay different commissions for such introductions. Any commission amounts lenders pay will not affect the amount that you pay under your finance agreement, all of which are set by the lender.
